Background
There is a negative perception when it comes to the use of natural gas. TECO wanted the target audiences to know that it is actually a valuable natural resource that helps to fuel the entire state of Florida.
The challenge was to raise awareness and educate both the public and the state’s decision-makers that natural gas is actually a safe, environmentally friendly natural resource that is of critical importance to Florida, both economically and environmentally.
This was done by branding and creating an awarness campagin for TECO Peoples Gas entitle "At The Heart of Florida's Energy."
Brand Identity & Guidelines development
Peoples Purpose Book
campaign Website
