As a Senior Lead UX & CX Designer under contract at Wells Fargo, my responsibilities included:
1. Crafting innovative experiences that address customer issues, evoke positive emotions, align with business goals, and adhere to technological constraints.
2. Conducting thorough research and interviews to inform our design decisions and solutions.
3. Effectively communicating research findings and identifying opportunities through data analysis, facilitating an empathetic design approach.
4. Reframing client problems and objectives when necessary.
5. Employing Human-centered Thinking and Design principles to deliver optimal UX/UI and graphic design solutions tailored to our target audience.
6. Developing Customer/Journey Maps to guide and influence our design solutions.
7. Leveraging Figma to create comprehensive design systems, including components, templates, and libraries for use in our final solutions.
8. Designing prototypes and templates through sketching and Figma.
9. Designing landing pages, websites, and emails for Wells Fargo products, including credit card offerings, while ensuring alignment with brand guidelines and Web Content Accessibility Guidelines (WCAG).
10. Crafting annotated low, medium, and high-fidelity sketches and wireframes.
11. Providing ongoing support for Visual Design and Development through the product launch and beyond.
12. Enhancing guiding principles for both internal and external design system management.
13. Presenting our design solutions to clients and key stakeholders.
These responsibilities collectively contributed to the success of the projects and the improvement of the overall user experience at Wells Fargo.
Here are snapshots of the projects I worked on during my tenure at Wells Fargo as a Senior Lead UX & CX Designer:
NOTE: these are not complete bodies of work
WELLS FARGO DIGITAL HISTORY MUSEUM
Since the vast majority of museums in Wells Fargo's network have closed, there is a need and an opportunity to create a virtual museum experience for internal and external audiences. We will utilize a newly designed WellsFargoHistory.com website to provide an engaging user experience that can help take the place of visiting a museum in person.
-Live website development is still a work in progress.
-PDF available to show UX work for future immersive developments.
-View desktop version for the current full experience.
Visit website here > https://history.wf.com/
-Live website development is still a work in progress.
-PDF available to show UX work for future immersive developments.
-View desktop version for the current full experience.
Visit website here > https://history.wf.com/
WELLS FARGO DIGITAL NEWSROOM
wellsfargo advisors
sports & entertainmenT
WELLS FARGO ESTATE ESSENTIALS EBOOK
The task involved incorporating new elements into the current webpage to enhance its user-friendliness for the intended audience. I improved the user experience by enhancing the visibility of H3 headers through a color update. Additionally, I introduced a concise synopsis and estimated reading time to provide users with a clearer understanding of the chapter's content and the time required to read it.
ORIGINAL CHAPTER HOMEPAGE
ENHANCED CHAPTER HOMEPAGE